What Marque means for the CMO
Every deck, doc and brand rule searchable, and outlines drafted only from our own materials.
Key takeaways
The takeaways, starters and worked examples for this seat quote real company figures, so they are shown to signed-in colleagues only. Sign in to read them.
What to ask
The same starters the Ask screen offers you, from the seat's own list and its home department. Each one is answerable from connected sources today.
Sign in to see the starters for this seat.
Runs for you
Enable any of these on the Routines page. Defaults run at 06:00 UTC; change the day and time, choose whether actions ask first, and pick email, in-app or both.
Signups, activation, and campaign numbers with anomaly commentary.
Delivered by email and in-app notification.
Published content, drafts in flight, and gaps against the calendar.
Delivered by email and in-app notification.
Builder routine: every day Marque enriches the Copper companies, leads and people most worth it from Apollo.io (open counted deals first, then customers, then the rest; leads newest first; capped per run so the backlog drains over days), and new leads, people and companies are enriched about two minutes after Copper creates them. Companies and leads get Apollo Industry, Apollo Employees, Apollo Revenue and Company LinkedIn where Copper enables them, plus Customer Segment and Vertical (a model choosing from Copper's own options, Unknown when unsure), Company Size and a website when empty; people get a title and LinkedIn when missing and their company's Customer Segment. A run report with CSVs of every change, including the records enriched on creation, goes to reportRecipients in config/sales-routines.json. Replaces the mc-stats Apollo automations and Holly's manual enrichment.
Delivered by a thread.
Builder routine: every Monday Marque reads the Google Search Console bulk export and the GA4 daily export in BigQuery and mails the marketing seat the last 7 days against the 7 before: search clicks, impressions, CTR and position with the top, rising and falling queries and top pages (CSVs attached); sessions, users, engagement and conversion events by channel and landing page. Review recipients until webReview.deliverToOwners is on. Silent while the exports have not landed.
Delivered by a thread.
Worked examples
These answers quote real company data, so they are shown to signed-in colleagues only. Sign in to read them.
Boundaries
The rules are code, not prompt. They apply the same way to every seat.